Slower than the US, but catching up. Statistics Canada data shows the share of real estate and leasing firms planning to adopt AI nearly doubled between mid-2024 and mid-2025. Canadian agents tend to adopt proven tools rather than early ones, so the curve is steeper now that the category has matured.
Client follow-ups, calendar scheduling, drafting emails, summarising long threads, writing first-draft listing copy, and preparing for appointments. Anything repetitive and text-heavy is a reasonable starting point. Pricing decisions, negotiation, and client advice should stay with the agent.
Most do not, provided it is used to improve responsiveness rather than replace contact. What clients dislike is generic, obviously automated communication. A quick, human-sounding message drafted with help beats a slow, perfect one that arrives two days late.
Falling behind on response times. Buyers and sellers increasingly expect replies within minutes, not hours. Agents still doing everything manually are working longer weeks for the same outcome, and the competition is not a robot — it is another agent using AI real estate agents North America searches to find the same tools.
Back to the question at the panel. The agents asking "should I be worried?" are asking the wrong one. A better question is how to make AI quietly useful without letting it get in the way of the work only a person can do, and Worthington was built for exactly that kind of agent. If that sounds worth a look, worthington.ai is a sensible place to start.