Twelve times a year is a reasonable floor. That usually means a monthly email or text, plus quarterly personal outreach such as a phone call, a note on a life event, or a market update specific to their neighbourhood. Agents who maintain that cadence consistently earn the most repeat and referral business.
It depends entirely on how it's written and timed. A generic "just checking in" sent every seven days reads as spam. Thoughtful messages that reference the actual property a client viewed, sent when they're most likely to read, feel attentive.
Roughly 80% of sales happen between the fifth and twelfth contact, yet most agents give up at four. Persistence with good timing and varied value is what separates agents who close from agents who lose warm leads. Four contacts is rarely enough.
Yes, if the tool has learned your voice from past messages and you approve drafts before they send. Worthington drafts, you review, and the final words stay yours. That keeps the speed of automation without losing the sound of the agent behind it.
If Mark had a system that replied at 2:15pm instead of four days later, that Friday afternoon buyer becomes his client, not someone else's. Real estate follow-up automation doesn't ask an agent to work harder; it makes sure the hardest-earned leads don't slip away for reasons that never had to do with talent. Worthington handles the timing so the relationship stays yours. See how the email side works at worthington.ai/product/email.